T-Mobile's Signature stores are a big deal, so we wanted to bling out our Holiday campaign for them. With the help of partners IDL Worldwide and Razorfish, we created beautiful, gigantic hanging chandeliers comprised of shiny, reflective holiday baubles to hang in their Chicago, Times Square, Santa Monica, and Miami stores. The chandeliers created a definite street-level impact, and the campaign extended into video and printed pieces inside. The interplay between the enormous video screens and the reflective baubles made for a dazzling display of holiday cheer.
The Chicago store features a grand foyer entrance with a giant wraparound video screen on the ceiling and one wall. The dynamic content on the screens interacted beautifully with the chandelier, creating a dramatic and eye-catching storefront.
Bauble clusters were fashioned to give more street-level prominence.
Inside, the campaign extended to smaller dimensional pieces, as well as video and printed work.
Inside the store, video content reflected onto the shiny surface of the baubles, creating dazzling effects.