As part of their commitment to inclusion and diversity, T-Mobile is the Presenting Sponsor of San Francisco’s Lunar New Year Parade. We helped them celebrate by creating a graphic program based on Chinese symbols and a set of lanterns. These elements were used as large scale graphics for their downtown Signature store, as well as on digital screens inside, including an interactive wall where the lanterns would gently move as customers walked by.
Creative Director: Monkey Watson; Associate Design Director: Dave Goedde; Designers: Dave Goedde, Allison Arditty, Candice Nagel
The lantern art extended onto their digital screens, courtesy of Razorfish.