For the 2018 holiday season, T-Mobile encouraged everyone to come together and celebrate in their own way. No matter how you celebrate, where you celebrate, or with whom you celebrate, we can all be United In Joy.
In flagship locations across the U.S. – NYC, San Francisco, Santa Monica, Chicago, Miami and Las Vegas – and working with IDL Worldwide, we created larger-than-life installations mixing low-fi and high-tech, inviting shoppers to play: color changing-sequins, a wall of flappable wedges to mix and match their own joyful scenes, and a GIF photo booth backed with shimmering sequins and neon. In digital, print and 3-D installations, we showed the colorful mosaic of holiday traditions, cultures, and regional quirks – whether it’s dim sum on Christmas Eve or sledding down sand dunes.
Video courtesy IDL Worldwide