To illustrate T-Mobile's industry-changing move away from the standard 2-year contract, we created three massive shredded contracts, one at their 34th Street location in Manhattan, one for their employee store at company headquarters, and one for their retail store in Bellevue, WA.
Awarded 2015 Silver ADDY - Out Of Home
The original sketch for the idea. The client briefed this only as an in-store poster; we saw an opportunity to make a bigger deal out of it.