We lit up the holiday season for T-Mobile. Fluorescent tubes forming holiday shapes and icons laid over existing lifestyle imagery combined to create a unique, festive feel for the Un-carrier.
The concept was carried through print collateral, motion graphics and even brought to life as dimensional installations in T-Mobile's flagship stores.
Trees were created from tube-lights for T-Mobile's flagship store in Times Square.
Dimensional tube-light snowflakes were created for T-Mobile's flagship store in Miami.